This month, the online retailer Jet.com has been brought to life in the form of a pop-up shop dubbed 'Fresh Story.' Housed inside 'Story' -- a Manhattan concept space that is reimagined by different brands every six to eight weeks -- the creative pop-up give consumers a new way to interact with the Jet.com brand.
The Fresh Story pop-up was unveiled on May 10th and will run until June 18th. The food-themed space is stocked with nearly 700 Jet.com products, which range from artisanal snacks, to cookbooks and kitchen appliances. To make its products truly come to life in a way that is not possible online, Jet.com outfitted the retail space with multisensory features, such as artificial grass flooring, scratch 'n' sniff wallpaper and produce-themed displays. The brand also created a floor-to-ceiling installation of Jet.com boxes to promote its delivery experience.
With events such happy hours, kids culinary workshops and talks from celebrity chefs scheduled for the duration of the pop-up's six-week run, the retail space helps to give Jet.com customers a new way to experience the brand's products.
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
Katherine Pendrill — May 10, 2017 — Marketing
References: chainstoreage & businessinsider