Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares

 - May 4, 2017
References: heinz & eventmagazine
To celebrate the 50th anniversary of its "Beanz Meanz Heinz" slogan, Heinz Beans opened up two pop-up Heinz Beans cafes in Cork and Dublin, Ireland.

The pop-up cafes offer a variety of dishes for breakfast, lunch and dinner, including everything from bread bowls and wraps to baked potatoes and chili con carne, all of which include baked beans as a main feature. All of the dishes at the Heinz Beans cafes can be eaten for free, but diners are asked to "pay" by sharing a picture on social media that uses the #HeinzBeanz50 hashtag.

To further celebrate a half-century of using its iconic slogan, Heinz Beans has also introduced retro-inspired limited-edition cans, as well as in-store pop-up stations at Selfridges' department stores in the UK.