To celebrate the arrival of the summer season, Topshop set up a VR retail adventure for consumers. Those who put on a virtual reality Oculus Rift headset have the chance to take a ride on 'Splash,' the fashion retailer's immersive water adventure.
The adventure takes viewers on a ride down Oxford Street on an inflatable tube, complete with several surprises along the way. To support this virtual adventure, Topshop set up pool-themed window displays and will be scenting its store with the familiar aroma of sunscreen.
For a limited time over the next few weeks, Topshop's Oxford Street location will also be host to a series of fun summer attractions, including a sticker shop, an ice cream parlor, with a focus on in-store summer beauty and swimsuit personalization.