As part of its ongoing #FeedingTheFuture campaign that examines the future of food, and food waste, The Economist has launched stations that give away smoothies made from misshapen produce and cups of protein-rich ice cream topped with edible insects.
Most recently, The Economist introduced a coffee cart in London that gives out free cups of coffee made with used coffee grounds. This newest stunt, 'Grounds for Change' aims to bring awareness to the many ways in which coffee grounds can be reused.
While there are many conscious consumers who already make a habit of using coffee grounds twice, Grounds for Change aims to spark a discussion on food production and consumption on a global scale.
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
Laura McQuarrie — May 11, 2017 — Eco
References: press.economist & eventmagazine