DDB advertising recently released a brilliantly touching campaign which focuses around the 'World of Play-Doh.'
Spanning over the course of 10 months, the handmade ad is a result of precision and patience, using 16 500 blades of grass for the first visual alone, and 948 pots of Play-Doh collectively. Every single element from the print and poster campaign is made from Play-Doh, including the text, the logo, and the tagline.
The campaign's main focus surrounds the premise that Play-Doh allows children to create their own immersive worlds explaining that "The world of Play-Doh is the world as it should be. A dream world, born of the boundless imagination of children. A world on which everyone has a grip. That each can shape infinitely."
The campaign was designed for adults as much as it was for children, encouraging parents to engage with their children, and encourage them to be create with the help of Play-Doh.