Over the years, Evian has collaborated with a variety of designers in the world of fashion, and its newest partnership resulted in the creation of an oversized streetwear collection with Rad.
The collection prominently features the water brand's logo, and features large-scale versions of hoodies, t-shirts and tote bags. When Rad recently shared a photo of matching Rad x Evian hoodies to Instagram, it noted: "When you're a baby everything looks oversize." The large scale of the garments continues to share the message behind Evian's ongoing 'Live Young' campaign, which links drinking water with maintaining youthfulness.
The influence of foodie culture is now sweeping the fashion industry, with major snack and beverage brands participating in streetwear-inspired clothing and accessory collaborations.
What Makes This Trend Stand Out
- Foodie Fashion
- Collaborations between food and beverage brands and fashion designers to create streetwear-inspired clothing and accessories.
- Branded Apparel
- Creation of branded clothing and accessories to promote a company's message and branding.
- Sustainability in Fashion
- Incorporation of sustainable and eco-friendly materials and processes in the production of fashion merchandise.
Sectors Adopting This
- Food and Beverage
- Collaborations between food and beverage brands and fashion designers to create streetwear-inspired clothing and accessories that promote their products.
- Fashion and Apparel
- Creation of branded merchandise to promote a brand's message and engage with their audience through fashion.
- Sustainability
- Incorporation of sustainable and eco-friendly materials and processes in the production of fashion merchandise to appeal to environmentally conscious consumers.
