Over the years, Evian has collaborated with a variety of designers in the world of fashion, and its newest partnership resulted in the creation of an oversized streetwear collection with Rad.
The collection prominently features the water brand's logo, and features large-scale versions of hoodies, t-shirts and tote bags. When Rad recently shared a photo of matching Rad x Evian hoodies to Instagram, it noted: "When you're a baby everything looks oversize." The large scale of the garments continues to share the message behind Evian's ongoing 'Live Young' campaign, which links drinking water with maintaining youthfulness.
The influence of foodie culture is now sweeping the fashion industry, with major snack and beverage brands participating in streetwear-inspired clothing and accessory collaborations.