Heading to a cafe and getting some items to go to eat outside is common in the warm weather, so Starbucks Japan is helping make it a bit easier for patrons to do so by providing complimentary picnic sheets. Available as a freebie for a limited time, the Starbucks picnic blankets enable patrons to receive one if you order both a sandwich and drink from the cafe.
The Starbucks picnic sheets are rather stylish in design and feature an oversized image of the coffee brand's logo along with a series of illustrations. They are big enough for two adults to sit on to enjoy their sandwiches and beverages outdoors; this comes as a clever branding endeavor that gets the brand advertised in unexpected outdoor urban spaces.
Why This Trend Is Growing
- Complimentary Picnic Supplies
- Companies can offer complimentary picnic supplies to customers as a creative way to promote their brand and make outdoor dining more accessible.
- Stylish Branded Merchandise
- Creating stylish branded merchandise that is functional for outdoor activities can be a unique way for companies to promote their brand and enhance the customer experience.
- Outdoor Dining
- With the rise of outdoor dining due to the pandemic, businesses can adapt by creating outdoor dining experiences and offering products that cater to this trend.
Industries Being Reshaped
- Fast Food
- Fast food restaurants can offer complimentary picnic blankets or other picnic supplies to customers to differentiate themselves from competitors and increase brand awareness.
- Beverage
- Beverage companies can create stylish outdoor cups and bottles to encourage people to drink beverages on the go and in outdoor settings.
- Fashion
- Fashion retailers can collaborate with outdoor brands to create stylish yet functional clothing and accessories for outdoor dining and picnics.
