The Starbucks x Snoopy Collection is Launching in Japan
Michael Hemsworth — September 15, 2022 — Lifestyle
References: starbucks.co.jp & soranews24
The Starbucks x Snoopy collection is a cute range of accessories, clothing and toys for consumers to pick up when looking to infuse a bit of cartoon-inspired happiness into their lifestyle. The collection consists of stainless steel bottles, baseball caps, T-shirts, totes, mugs, toys and more, which are each emblazoned with encouraging statements inspired by the Peanut characters. Fans will also enjoy a number of images with the whole gang of characters donning Starbucks apparel or their favorite coffee drinks across the various products.
The Starbucks x Snoopy collection is only available in Japan at participating locations and has been launched with the first batch of merchandise now. An additional launch will take place starting October 5 to position the merchandise well ahead of the gifting season.
Image Credit: Peanuts
The Starbucks x Snoopy collection is only available in Japan at participating locations and has been launched with the first batch of merchandise now. An additional launch will take place starting October 5 to position the merchandise well ahead of the gifting season.
Image Credit: Peanuts
Trend Themes
1. Cartoon-inspired Merchandise - Businesses can capitalize on the popularity of cartoon-inspired merchandise to create unique and fun products that appeal to a wide range of consumers.
2. Collaborative Collections - Partnerships between well-known brands and popular characters can create excitement and buzz around new collections, attracting both loyal customers and new audiences.
3. Seasonal Launches - Launching new merchandise ahead of popular gifting seasons can boost sales and create a sense of urgency for consumers to purchase before items sell out.
Industry Implications
1. Food and Beverage - Restaurants and cafes can collaborate with popular characters to create branded merchandise that complements their food and drink offerings, providing an additional revenue stream.
2. Retail - Retail stores can capitalize on the popularity of cartoon-inspired merchandise by creating unique and exclusive products that can't be found elsewhere.
3. Entertainment - Entertainment companies can create collaborative collections with popular characters to promote and create buzz around new movies or TV shows, and generate additional revenue.
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