This Sports Illustrated Cover Includes Interactive Digital Features
Laura McQuarrie — May 10, 2017 — Marketing
Those with a love of technology will want to keep their eyes out for the newest Sports Illustrated cover, as the magazine is being launched as the publication's first-ever interactive issue.
Throughout the magazine, readers will be able to scan images and pages to access additional digital content. The technology at play in this new magazine makes the most of cutting-edge image recognition software, so that content can be seamlessly scanned through the LifeVR app.
As the Sports Illustrated cover depicts, one of the feature multimedia experiences inside details the story of amputee Jeff Glasbrenner’s and cancer survivor Lisa Thompson on their journey up Everest. Their remarkable story is paired with a four-episode virtual reality experience that brings their expedition to life beyond the pages of the magazine.
Throughout the magazine, readers will be able to scan images and pages to access additional digital content. The technology at play in this new magazine makes the most of cutting-edge image recognition software, so that content can be seamlessly scanned through the LifeVR app.
As the Sports Illustrated cover depicts, one of the feature multimedia experiences inside details the story of amputee Jeff Glasbrenner’s and cancer survivor Lisa Thompson on their journey up Everest. Their remarkable story is paired with a four-episode virtual reality experience that brings their expedition to life beyond the pages of the magazine.
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