Marketing enthusiasts know that one of the most difficult things to get right in branding is accurately connecting an image to an idea --Luminous Design Group in Athens has done just this with the use of movement in neutral freight wholesaler Cosmos Ocean Hellas' new visual identity.
According to the Luminous Design Group's website, the animated logo design was based on the company's services. As a wholesale shipping company with global connections, the moving dots in the logo invoke a sense of accessibility, almost as if the moving dots are shipments en route around the world. With a vibrant blue color scheme that nods at Cosmos Ocean's Greek roots, and typography that represents the brands character, the complete moving image relays an understanding of the company's services to the viewer.
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