Partnering with television personalities Colin & Justin, Canadian Tire recently debuted their new PREMIER INFINITY Paint collection in exceptional style, creating an enormous 35,000-square-foot paint swatch that is best viewed from above. In order to get a view of the world's largest paint swatch, individuals piled into a helicopter for a short ride to the massive (and quite colorful) installation, which was located in the parking lot of a Vaughn Canadian Tire store. The paint itself is produced in Quebec at a factory boasting a staff of 110 employees.
Notably, Canadian Tire partnered with the University of Montreal's doctorate of arts students to name the 1,008 colors, with chosen namesakes taking cues from Canadian food, art and landmarks, including 'Trinity Bellwoods,' 'Rideau Canal,' and 'Ottawa Summer Green.' Aiming to offer a selection of high quality shades that can easily change the atmosphere of any space, Colin and Justin describe the paint as being the "hack" itself, with a one-coat guarantee and developed with a view to being "smart and simple."