To help Londoners find some peace from their busy lives, Volvo Car UK is hosting a pop-up called 'Escape the City in Your City.'
The serene studio space will give Londoners the chance to enjoy a free 30-minute session of their choosing, from a variety of activities available such as yoga, meditation, Swedish massage, art classes or a guided run. Like previous pop-ups of this same theme that were temporarily open to the public in Edinburgh and Manchester, the look of this physical space will take cues from simplistic Scandinavian design, with comforting finishes that resemble a cabin.
To emphasize the ease in which the brand can help urbanites may escape the city, Volvo's Escape the City in Your City pop-up also offers free cycle hires.
Urban Escapism Pop-Ups
More Stats +/-
Digital Detox Hotel Packages
Digital Detox Spa Holidays
Device-Free Dance Parties
Conversational Candlelight Games
Creating a Culture of Security