In an attempt to make dark chocolate more appealing to an Indian market that largely prefers milk chocolate, BLOK designed flavorful, personality-packed branding for LuvIt Cocoisms.
Luvit specifically targets a young audience with four different flavors that include varying levels of cocoa. The milk, semi-sweet, bittersweet and dark chocolate types in the tasting box are presented as personalities such as 'The Populist' and 'The Seeker,' making the experience of trying new kinds of chocolate intriguing and playful. The LuvIt Cocoisms box questions: "What's your cocoa personality?"
For the project, BLOK describes that "We drew inspiration from social media personality polls & quizzes that resonate strongly with young adults & adapted it to the product's context."