Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Luvit Cocoisms Gives Personality to Four Different Chocolate Types

 - May 23, 2017
References: weareblok & thedieline
In an attempt to make dark chocolate more appealing to an Indian market that largely prefers milk chocolate, BLOK designed flavorful, personality-packed branding for LuvIt Cocoisms.

Luvit specifically targets a young audience with four different flavors that include varying levels of cocoa. The milk, semi-sweet, bittersweet and dark chocolate types in the tasting box are presented as personalities such as 'The Populist' and 'The Seeker,' making the experience of trying new kinds of chocolate intriguing and playful. The LuvIt Cocoisms box questions: "What's your cocoa personality?"

For the project, BLOK describes that "We drew inspiration from social media personality polls & quizzes that resonate strongly with young adults & adapted it to the product's context."