In an attempt to make dark chocolate more appealing to an Indian market that largely prefers milk chocolate, BLOK designed flavorful, personality-packed branding for LuvIt Cocoisms.
Luvit specifically targets a young audience with four different flavors that include varying levels of cocoa. The milk, semi-sweet, bittersweet and dark chocolate types in the tasting box are presented as personalities such as 'The Populist' and 'The Seeker,' making the experience of trying new kinds of chocolate intriguing and playful. The LuvIt Cocoisms box questions: "What's your cocoa personality?"
For the project, BLOK describes that "We drew inspiration from social media personality polls & quizzes that resonate strongly with young adults & adapted it to the product's context."
Key Themes Behind This Trend
- Personalized Product Packaging
- Creating packaging that incorporates personality and unique experiences can make products more appealing to target audiences.
- Interactive Branding
- Using interactive elements, such as personality quizzes, in branding can create an engaging and playful experience for consumers.
- Market-specific Packaging Strategies
- Developing packaging strategies that cater to the preferences and cultural nuances of specific markets can help brands successfully enter new markets.
Where This Applies
- Food and Beverage
- The food and beverage industry can leverage personalized packaging and interactive branding techniques to make their products stand out and connect with consumers.
- Confectionery
- The confectionery industry can explore market-specific packaging strategies to introduce new flavors and types of chocolates in different regions, targeting specific consumer preferences.
- Marketing and Advertising
- The marketing and advertising industry can help brands develop innovative packaging and branding strategies that create personalized and interactive experiences for consumers.
