Chocolatey Coconut-Based Beverages

Vita Coco Choc-o-lot is Made with Responsibly Sourced Coconuts

The Vita Coco Choc-o-lot drink is a chocolatey, coconut-based refreshment being launched by the brand to provide consumers with an indulgently flavored beverage that's nutritionally supportive.

The drink contains less than 100-calories per serving and is rich in potassium as well as vitamin C, which makes it great for helping a person to overcome sluggish feelings in the afternoon. The drink is being launched in the UK in select Sainsbury's, Waitrose and Co-op stores with a supermarket rollout expected soon.

The Vita Coco Choc-o-lot drink maintains a free-from recipe that is vegan-friendly, dairy-free and made with responsibly sourced coconuts. The beverage is rich in chocolate flavor to make it more of a treat that is nutritionally beneficial and a far better option than an energy drink.

Coconut-based Beverages
The trend of incorporating coconut-based drinks into the market with new and creative flavors continues to rise as consumers demand healthier beverage options.
Low-calorie Chocolate Drinks
The trend of creating low-calorie chocolate drinks made with natural ingredients like coconut milk offers a disruptively healthier alternative to conventional chocolate drinks and energy drinks.
Vegan-friendly Beverages
The trend of creating vegan-friendly beverages using natural ingredients like coconut milk is disrupting the beverage industry and offering consumers more ethical and sustainable choices.

Sectors Adopting This

Beverage Industry
The beverage industry can continue innovating by creating a variety of coconut-based drinks that incorporate new and exciting flavors while providing a healthier alternative.
Health Food Retail Industry
The health food retail industry can take advantage of the trend by stocking up on low-calorie, natural coconut-based beverages that consumers are demanding.
Vegan Food Industry
The vegan food industry can capitalize on the trend by creating more vegan-friendly beverage options that use natural ingredients and are environmentally sustainable.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 29%
Freshness 11%