The Portuguese creative agency VOLTA designed the packaging for the wine brand Sandeman's new collection of chocolates and tarts.
Sandeman's Porto is a fortified wine beverage that comes in three different types – Classic, Reserved, Aged Tawnies and Vintage. The Sandeman brand created desserts to complement these wines, which come in the form of sophisticated custard tarts and chocolates. The chocolates the brand offers are filled with Porto wine, and are designed to perfectly pair with the brand's beverages. While wine and food pairings are common, Sandeman distinguishes itself by offering consumers both, and taking out any of the guesswork for wine aficionados.
The collection of desserts is packaged and marketed in a way that emphasizes its luxurious qualities.
Why This Trend Is Growing
- Wine-food Pairings
- Opportunity to create innovative food products specifically designed to complement specific wines.
- Luxury Packaging
- Chance for creative packaging designs that highlight the premium and luxurious nature of a product.
- Enhanced Consumer Experience
- Possibility to enhance the overall consumer experience by providing value-added products that enhance the enjoyment of a particular beverage.
Industries Being Reshaped
- Wine
- Opportunity for wine producers to collaborate with food companies to create unique wine-accompanying products.
- Food
- Opportunity for food companies to develop new products that cater to specific wine pairings and enhance consumer enjoyment.
- Packaging
- Opportunity for packaging companies to create visually appealing and luxury-focused designs that showcase the premium nature of a product.
