Designed by the D—Vine creative agency, the Happycook cooking condiment branding is intended to be a friendly approach to product packaging in order to make them as delightful to admire as they are to consume.
Including honey, salt, jam and olive oil, the Happycook products are emblazoned with labels that wrap around the entirety of the glass containers with friendly sayings that make them seem more conversational than simple food products. This includes sayings such as "Hey honey!" for the honey, "Jam me!" for the jam, "Be salty!" for the salt and "Shinin'on!" for the olive oil. Each one brings a certain charm that is positioned onto the label with a handwritten font to make them appear like something you'd be given by a friend.