Launched with three Instagram video posts put up one after the other, the KKW Beauty line announcement comes just about one week ahead of the supposed drop date, June 21, 2017. With each video boasting millennial pink tones and a single number (to eventually, when one views the Instagram page, reveal the date of the line's impending release. Each Instagram video was simply captioned with a link to Kim Kardashian's new brand's own Instagram page, @KKWBeauty.
Without any information being currently available on what the line will entail, beauty fans are likely hoping on a further announcement before the drop day itself. In order to stay on top of announcements, individuals can sign up with their email to receive updates on the new brand's website.
Key Themes Behind This Trend
- Social Media Beauty Marketing
- Opportunity for beauty brands to leverage Instagram and other social media platforms for product announcements and brand promotions.
- Mystery Marketing Strategy
- Creating suspense and anticipation through teaser videos on social media to generate buzz and excitement for new product launches.
- Email Marketing for Updates
- Using email subscriptions to keep customers engaged and informed about new product releases and brand updates.
Where This Applies
- Beauty and Cosmetics
- Innovative beauty brands can capitalize on social media marketing strategies to reach and engage with their target audience.
- Fashion and Celebrity Brands
- Fashion and celebrity brands can adopt mystery marketing tactics to create hype and anticipation around their product launches.
- Digital Marketing and Technology
- Companies specializing in email marketing and social media management can provide services to help brands effectively utilize these channels for product announcements and updates.
