Launched with three Instagram video posts put up one after the other, the KKW Beauty line announcement comes just about one week ahead of the supposed drop date, June 21, 2017. With each video boasting millennial pink tones and a single number (to eventually, when one views the Instagram page, reveal the date of the line's impending release. Each Instagram video was simply captioned with a link to Kim Kardashian's new brand's own Instagram page, @KKWBeauty.
Without any information being currently available on what the line will entail, beauty fans are likely hoping on a further announcement before the drop day itself. In order to stay on top of announcements, individuals can sign up with their email to receive updates on the new brand's website.