The PROVOCATEUR Wine Series Plays with Famous Works of Art

Enjoying a glass of wine with friends is usually a way to relax and socialize, so the PROVOCATEUR Wine Series features branding that is more closely tied to this notion of playfulness. Featuring famous works of art such as the Mona Lisa and Girl with a Pearl Earring, the wine branding sees such accessories as sunglasses, headphones and scarves infused into the images. This brings a sense of cheeky creativity to the experience and makes those enjoying the libation feel more at ease.

The PROVOCATEUR Wine Series branding is the conceptual design work of Iconic Branding and comes as a modern interpretation of how wine labels can make a statement. This playful design makes the somewhat staunch world of wine appear more approachable for anyone to enjoy.