Prepackaged beverages and juices are assumed by some to be processed and made without natural ingredients, so the Vitamin Juices branding aims to ensure this notion doesn't come into play. With packaging designed by the k2design creative agency, the juices are created by the Chris family and are emblazoned with fresh imagery of the products used to make the flavorful beverages. This ensures that consumers can rest assured that they are getting a fresh beverage that is rich in vitamins.
The Vitamin Juices branding features a wrap-around imagery approach that enables the products to work together to create a unified visual statement when merchandised accordingly. This allows them to come across as bold and less likely to be passed by in the grocery aisle.