The soda market has been reported by many to be experiencing a slowing as water and sugar-free beverages become of higher preference to consumers, which is seeing new products like the VIVE Sparkling Waters coming about. Designed by the HeadMade Design & Co., the sparkling water packaging features a crystal-clear aesthetic that conveys the purity of the product by allowing consumers to see directly through the bottle and label.
More consumers are opting to ditch soda in favor of sugar-free options or bottled water, which is seeing many soda brands respond with alternatives in order to stay relevant. The VIVE Sparkling Water line is an example of how new products are being packaged and branded in order to speak to consumer preferences for zero-calorie and sugar-free beverages.
High-End Sparkling Water Branding
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