In New York City, a Magnum pop-up shop was opened to give consumers the chance to decorate the Belgian chocolate ice cream bars to their liking.
The pop-up had personal dipping stations set up so that consumers would have ample ingredients and space to get the perfect customized bars, which were laid out in branded cardboard containers. In addition to a vast variety of delectable drizzles, sprinkles, nuts, chocolate chips, and other traditional toppings, the Magnum pop-up had edible pearls and flowers available too.
Although the range of ingredients ensured that each creation boasted vivid colors, the Magnum pop-up had plenty of Instagramable backgrounds set up to encourage participants to document their experience and spread word of the campaign.
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