Aiming to celebrate the strong female presence in the art world, the LIFEWTR bottled water Series 2 packaging features the art of emerging female artists. The LIFEWTR Series 2 bottles are set to start hitting store shelves over the next several months and feature the vibrant, somewhat abstract artwork of bold female artists in order to draw attention to the ways they contribute to the art world.
While over half of visual artists are women, a staggeringly small percentage (about 3-5%) of permanent collections in the US and Europe are the work of female artists. The LIFEWTR bottled water Series 2 packaging draws attention to the work that has been done and that is continuing to be contributed by strong women in the art world.
Why This Trend Is Growing
- Celebrating Female Artists
- By featuring the art of emerging female artists on their packaging, brands can celebrate and draw attention to the contributions of women in the art world.
- Promoting Diversity in Art
- Brands can disrupt the art industry by actively seeking out and promoting the work of artists from underrepresented groups, such as women, to create more inclusive and diverse artistic platforms.
- Highlighting Under-represented Artwork
- Through partnerships with artists and creative collaborations, brands can shine a spotlight on artwork that is often overlooked by mainstream art institutions, creating new opportunities for exposure and recognition.
Industries Being Reshaped
- Beverage Industry
- Brands in the beverage industry can innovate by leveraging packaging to showcase the work of artists and support social causes, fostering deeper connections with consumers and differentiating themselves in the market.
- Art Industry
- In the art industry, there is an opportunity to challenge traditional notions of art by actively promoting and exhibiting the work of underrepresented artists, contributing to a more diverse and inclusive art world.
- Marketing and Advertising
- Marketing and advertising professionals can tap into the power of purpose-driven campaigns that highlight the stories and contributions of underrepresented artists, creating meaningful connections between brands and consumers.
