Aiming to celebrate the strong female presence in the art world, the LIFEWTR bottled water Series 2 packaging features the art of emerging female artists. The LIFEWTR Series 2 bottles are set to start hitting store shelves over the next several months and feature the vibrant, somewhat abstract artwork of bold female artists in order to draw attention to the ways they contribute to the art world.
While over half of visual artists are women, a staggeringly small percentage (about 3-5%) of permanent collections in the US and Europe are the work of female artists. The LIFEWTR bottled water Series 2 packaging draws attention to the work that has been done and that is continuing to be contributed by strong women in the art world.
Female Artist-Celebrating Branding
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