There are often dozens of choices to choose from when entering a store to purchase a beverage, so the Jeju Cider branding intends to catch the eyes of consumers by offering a cheery disposition. Utilizing imagery of the flavoring to create smiling faces, the branding turns the bottle into a character in order to make it less of a product and more of a friend. This helps to break down the disconnect that can often exist for consumers between them and a product that often appears somewhat foreign on the shelf.
The Jeju Cider comes in two flavor options including banana and melon, and is crafted using lava seawater that is highly mineralized which makes it both a refreshing and healthy soda option.
Smiling Mineralized Soda Branding
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