Soku is a line of canned soju cocktails by Sool that’s all-natural and gluten-free, and it’s introducing the clear, distilled, rice-based drink from Korea to the American market. Made with soju, real fruit juice and sparkling water, Soku taps into the popularity of seltzers, and offers refreshing, fruit-forward varieties like Tangerine, Strawberry and Pineapple.
While soju cocktails are especially popular across South Korea, consumers in North America are just now gravitating toward canned soju cocktails due to their convenient and portable nature, relatively low alcohol content compared to other spirits, and light, crisp flavor.
In fact, Carol Pak observed a global shift in the beverage environment while working for ZV Ventures (the innovation arm of Anheuser-Busch InBev) and founded Sool as a result.
Key Themes Behind This Trend
- Canned Soju Cocktails
- The rise of canned soju cocktails in North America offers opportunities for innovation in portable and flavorful drinks with low alcohol content.
- All-natural and Gluten-free
- The popularity of all-natural and gluten-free drinks, such as Soku's canned soju cocktails, is a trend to watch for in the beverage industry.
- Seltzer-based Drinks
- Soku's use of sparkling water for its canned soju cocktails taps into the growing popularity of seltzer-based drinks among consumers.
Where This Applies
- Beverage
- Soku's entry into the American market with its all-natural, gluten-free, and portable canned soju cocktails presents opportunities for innovation in the beverage industry.
- Alcohol
- The rise of canned soju cocktails and other low-alcohol drinks presents opportunities for alcohol companies to tap into a growing market of consumers seeking refreshing, flavorful, and portable options.
- Innovation
- The success of Sool's Soku line of canned soju cocktails demonstrates the potential for innovation in the beverage industry by tapping into global trends and unique flavor profiles to appeal to consumers seeking new and convenient options.
