Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Acceptance Ring Sold By Airbnb Promotes Marriage Equality

 - Jun 9, 2017
References: adweek & designtaxi
The Acceptance Ring is being offered by Airbnb, and the jewelry piece along with its accompanying campaign was created in the hopes that it would promote equality in Australia.

The Acceptance Ring is matte black in color and not fully formed, coming in a circular shape that has a gap in it. It comes with the engraved slogan "Until we all belong" and seeks to highlight the fact that marriage equality does not yet exist in Australia. The campaign is supported by other brands as well, including Qantas, Google, ANZ and eBay. It comes with pictures of people wearing the matte black ring, along with an ad that discusses the cause.

Airbnb's involvement in this important cause speaks to the power of brands to spark and accelerate debates that involve civil rights and equality for all.