The Crooked Beverage Co's Drinks Blend a Malt Base with Real Fruit Juice
Laura McQuarrie — June 6, 2017 — Lifestyle
References: facebook & barmagazine
The Crooked Beverage Co recently launched a trio of all-new ready-to-drink alcoholic craft sodas that are served in vibrantly patterned cans.
The range includes three varieties, all of which are made with a base of malt, plus natural flavors and colors from real fruit juice. In terms of flavor, the alcoholic soda products play up combinations like Peach & Pomegranate, Raspberry & Lime and Blood Orange & Passion Fruit, each of which boasts 4.7% ABV.
The alcoholic craft sodas expressly target young consumers between the ages of 20 to 30 and were developed as a RTD hybrid of fruit cider and craft beer. These beverages will specifically appeal to Millennials who are looking for sweet alcoholic drinks as an alternative to heavily sugared beverages that are full of synthetic ingredients.
The range includes three varieties, all of which are made with a base of malt, plus natural flavors and colors from real fruit juice. In terms of flavor, the alcoholic soda products play up combinations like Peach & Pomegranate, Raspberry & Lime and Blood Orange & Passion Fruit, each of which boasts 4.7% ABV.
The alcoholic craft sodas expressly target young consumers between the ages of 20 to 30 and were developed as a RTD hybrid of fruit cider and craft beer. These beverages will specifically appeal to Millennials who are looking for sweet alcoholic drinks as an alternative to heavily sugared beverages that are full of synthetic ingredients.
Trend Themes
1. Alcoholic Craft Sodas - The trend of alcoholic craft sodas made with natural flavors and malt base presents an opportunity to target young consumers who seek out sweet alcoholic drinks with real fruit juice as an alternative to synthetic ingredients.
2. RTD Hybrid Beverages - The trend of RTD hybrid fruit cider and craft beer presents an opportunity to cater to young, health-conscious consumers who are looking for a refreshing mix of fruity flavors and want an alternative to traditional beer and hard cider options.
3. Low ABV Alcoholic Beverages - The trend of low ABV alcoholic beverages, such as the 4.7% ABV alcoholic sodas, presents an opportunity to appeal to young consumers who are looking for a mild alcoholic beverage that they can enjoy without getting heavily intoxicated.
Industry Implications
1. Alcohol Industry - The alcohol industry can innovate by introducing more low ABV alcoholic beverages and RTD hybrid fruit cider and craft beer to appeal to young, health-conscious consumers and cater to the trend of sweet alcoholic drinks made with real fruit juice and natural flavors.
2. Soft Drink Industry - The soft drink industry can innovate by introducing more alcoholic craft sodas that are low in sugar and made with natural flavors and ingredients to appeal to consumers who want an alternative to heavily sugared synthetic beverages.
3. Packaging Industry - The packaging industry can innovate by producing vibrantly patterned cans that appeal to Millennials and younger consumers who prioritize aesthetics when making their purchasing decisions.
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