Eyes Cream is a product line based in Hamburg, Germany, which has packaging that was inspired by American ice cream tubs.
The brand enlisted the creative agency Korefe to design the packaging for its Eyes Cream, which is a collection of concealers. Each concealer comes in a small tub-like package with minimal labeling and bright pastel colors that reveal the color and scents of the product it contains. The Eyes Cream concealer collection features ingredients like raspberry and mint, and come in colors that range from pink to green that can be used as color correcting products for the under-eye area.
Not only do these products conceal imperfections, they are also able to soothe and treat the skin.
Ice Cream-Inspired Concealer Packaging
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