To bring a haptic experience to the act of choosing appropriate skincare products for one's skin, mySkin launched its MySkinNeeds face cream in standout packaging.
MySkinNeeds is packaged in boxes with 'Skin Paper,' which has been developed to mimic the textures of oily, dry, normal or rough skin. As such, those who encounter the packages are able to touch the skincare product boxes and feel which product will be right for their own use.
mySkin was able to create Skin Paper by adding ingredients like silicone, chalk and wood fiber to the packaging. To complement the rich textural experience, each box is labeled with phrases like "mySkin Needs Purifying" or "mySkin Needs Nourishing" to reinforce the benefits that will be received from the use of each type of cream.
Key Themes Behind This Trend
- Haptic Packaging
- Opportunity to create packaging that provides a tactile, interactive experience for consumers to choose products.
- Texture Mimicking
- Opportunity to develop materials that mimic different textures, such as oily, dry, or rough skin, to enhance the sensory experience.
- Personalized Packaging
- Opportunity to customize packaging labels and materials to communicate specific benefits and target individual needs.
Where This Applies
- Skincare
- Disruptive innovation opportunities in creating innovative packaging that enhances the product selection process.
- Materials
- Disruptive innovation opportunities in developing new materials that mimic different textures to create interactive packaging.
- Personal Care
- Disruptive innovation opportunities in creating personalized packaging that communicates product benefits and caters to individual needs.
