Millions of people around the world have been tuning in for years to watch Michael Phelps race in the Olympics – and Phelps, as one of the world's greatest athletes, will now be competing against one of the world's greatest predators for Shark Week.
Discovery Channel's Shark Week is an annual TV event that is extremely popular, and Phelps' race will likely be one of its most popular programs. Although Phelps announced his retirement after receiving a record-breaking 23 Olympic gold medals over the years, his goal to race a great white shark will likely be his most challenging and anticipated race to date.
This publicity stunt between the Discovery Channel and Michael Phelps has not been attempted before, but who better to be chosen to race a great white shark than a man who has broken 39 world records over the course of his career.
What's Driving This Trend
- Celebrity-stunt Collaborations
- The collaboration between Michael Phelps and the Discovery Channel for Shark Week opens up opportunities for other celebrities to engage in similar publicity stunts with various industries.
- Extreme Sporting Events
- The race between Michael Phelps and a great white shark highlights the potential for exciting and daring sporting events that involve unconventional competitors.
- Unique TV Programming
- Shark Week's inclusion of a race between Michael Phelps and a great white shark demonstrates the potential for unconventional and captivating TV shows.
Who This Affects Most
- Entertainment Industry
- The collaboration between Michael Phelps and the Discovery Channel for Shark Week sets the stage for various entertainment industry players to explore similar innovative collaborations.
- Sporting Goods Industry
- The extreme sporting event featuring Michael Phelps racing a great white shark presents opportunities for the sporting goods industry to develop unique products and gear catering to such unconventional competitions.
- Television Industry
- The unique TV programming of a race between Michael Phelps and a great white shark creates possibilities for the television industry to experiment with unconventional content formats and engage viewers in new and exciting ways.
