Temper is a brand that offers premium chocolates and pastries made from high quality ingredients, and it recently enlisted the creative agency One Twenty Three West to design the packaging for its products.
The creative agency decided to take an artistic route when designing the packaging for Temper's premium chocolates and other products. The brand offers a variety of different chocolates that come in forms like bars and boxes, and each of these features abstract imagery in a multitude of colors.
The haphazard brush strokes featured in the packaging comes from photography that Chef Hodge took of paintings he had created from a mix of cocoa butter and icing sugar, enhancing the creativity of the design.
Key Themes Behind This Trend
- Artistic Branding
- Opportunity for companies to incorporate abstract art into their product packaging design.
- Premium Ingredients
- Opportunity for companies to use high-quality ingredients in their chocolates and pastries.
- Multisensory Experience
- Opportunity for companies to create a multisensory experience for customers through creative packaging and branding.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to offer premium chocolates and pastries with artistic branding.
- Creative Agency
- Opportunity for creative agencies to collaborate with brands to create visually-striking packaging designs incorporating abstract art.
- Luxury Retail
- Opportunity for luxury retail brands to offer multisensory experiences through premium products and packaging design.
