Nike's 'Objects of Desire' is a new exhibit which is both celebratory and reflective of the brand's past campaigns. Celebrating the apparel, innovation, athletes, and artists who made the brand what it is today, Nike will highlight its campaigns through this interactive exhibition in New York City.
Highlighted campaigns include those shot by the likes of Annie Liebowitz, Karl Lagerfeld and David Sims and date back to 1994. The exhibit will also feature new content such as a full-length screening of David Hallberg's powerful video campaign, which features the ballet dancer performing in water following a near career-ending injury.
Nike's Objects of Desire aims to celebrate athletes and artists on a collaborative scale, representing both with gratitude and honesty. The exhibit represents the brand's consistent growth through both art and innovation.