A cafe in Malaysia has started serving unicorn-themed toast.
Its 'Unicorn Berry' is made of a thick piece of charcoal toast topped with marshmallow meringue, berry ice cream, banana, a sugar cone horn and topped with a cloud of cotton candy. The cafe (called Haraju-Cube) is a Japanese-themed establishment specializing in cute desserts. Available starting May 27th for a two-week period, this unicorn-themed toast has been drawing in a number of new clients due to the photogenic nature of the dessert. According to Haraju-Cube's marketing manager, they typically sell between 120-150 servings of the treat in a single day and usually sell out during weekends.
Most of the ingredients (outside of the bamboo charcoal toast) are made in-house. Along with the Unicorn Berry toast, the cafe released a mixed berry flavored 'Magic-Potion' ice cream smoothie.
Key Themes Behind This Trend
- Unicorn-themed Food
- Opportunity to create and market new unicorn-themed food products and menu items in cafes and restaurants.
- Photogenic Desserts
- Disruptive innovation opportunity to design visually appealing desserts that are share-worthy on social media platforms.
- In-house Ingredient Production
- Potential for establishments to differentiate themselves by making their own ingredients in-house, offering unique tastes and quality control.
Where This Applies
- Cafes and Restaurants
- Opportunity for cafes and restaurants to attract new customers and boost sales by introducing unicorn-themed menu items.
- Food and Beverage Manufacturing
- Market potential for food and beverage manufacturers to develop and produce unicorn-themed ingredients and products for the foodservice industry.
- Social Media and Digital Marketing
- Opportunity to leverage visually stunning desserts to enhance online presence and engage customers through social media and digital marketing strategies.
