The Real Coffee Bean Co. Creates Packaged Coffee with Premium Beans
Michael Hemsworth — June 9, 2017 — Eco
References: foodbev
Dedicated to providing a quality product that doesn't come at the expensive of the planet or farming communities, The Real Coffee Bean Co. coffees are a new line of products created with a holistic view on social and environmental issues.
Coming as a result of the success of The Real Basmati Rice Co. by founder Shahid Mehdi, The Real Coffee Bean Co. coffees are all Fairtrade-certified and have been sources from sustainable farmer partners.
The coffee flavors include Colombian, Brazilian and House Blend, which are all sold in a ground format in order to make them quick to start enjoying without having to grind them yourself. The coffees can be purchased from the brand via email with more varieties and flavors set to be introduced to the line in the future.
Coming as a result of the success of The Real Basmati Rice Co. by founder Shahid Mehdi, The Real Coffee Bean Co. coffees are all Fairtrade-certified and have been sources from sustainable farmer partners.
The coffee flavors include Colombian, Brazilian and House Blend, which are all sold in a ground format in order to make them quick to start enjoying without having to grind them yourself. The coffees can be purchased from the brand via email with more varieties and flavors set to be introduced to the line in the future.
Trend Themes
1. Sustainable Coffee - There is a growing trend of consumers seeking coffee that is not only high-quality but also sustainably sourced and produced, presenting an opportunity for companies to innovate in this space.
2. Fair Trade Products - The Fair Trade certification has become increasingly important to consumers as they seek products that align with their values, presenting an opportunity for companies to create Fair Trade products across various industries.
3. Direct-to-consumer Sales - With the rise of e-commerce and the COVID-19 pandemic driving more consumers online, there is an opportunity for companies to sell their products directly to consumers through digital channels.
Industry Implications
1. Coffee Industry - The coffee industry can adopt sustainable and Fair Trade practices to meet the growing demand for eco-friendly and socially responsible products.
2. Food and Beverage Industry - The trend towards sustainable and Fair Trade products is not unique to coffee and can be applied to other food and beverage products.
3. E-commerce Industry - Companies can leverage e-commerce platforms to sell their sustainable and Fair Trade products directly to consumers, bypassing traditional retail channels.
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