The Fruit Moon Beverages Highlight the Lore Behind the Product

Designed by Yaroslav Zheleznyakov, the conceptual Fruit Moon beverages focus on the folklore nature of the product in order to create a whimsical storyline for consumers to imagine when enjoying the drinks.

The beverages are crafted from drops of rain that have fallen to Earth from the moon, which is made from fruit and subsequently has raindrops that taste refreshingly fruity. This darling storyline is accented with a packaging design that puts a deep blue color on display in order to highlight the fairytale nature of the drinks and make the imagery of the fruits on the front really pop.

The Fruit Moon beverage branding comes as a whimsical take on the traditional water packaging in order to make an ordinary product that much more extraordinary.