NikeWomen's BraHaus pop-up in Toronto was featured in Hudson's Bay on Queen Street, which was created for the purpose of providing a fun and interactive method of advertising Nike's products.
The pop-up space offered a variety of sports bras to its visitors, with the brand claiming that whether people prefer certain colors, cuts, styles or sports – Nike is able to offer whatever their preferences are. BraHaus featured the entire Nike sports bra collection, along with some of the brand's other apparel options. It also had more interactive functions like bra fittings, hair braiding, and a nail bar where visitors were able to get the Nike Swoosh painted on their fingers.
The BraHaus pop-up store's interactive features and wide range of apparel options made the space both an effective marketing tool, as well as functional and useful for those who visit it.