Resurrected Campfire Drinks

The S'mores Frappuccino Will Return to Starbucks for a Limited Time

Frappuccino fans are sure to rejoice over the news that the S'mores Frappuccino will return to Starbucks for a limited time. The decadent campfire-inspired creation originally made its debut last summer to the delight of many consumers. Now the sweet treat is back again for those who are looking for a delicious way to cool off on a hot summer day.

Using the same recipe as last year, the S'mores Frappuccino will consist of coffee, blended with vanilla, milk and ice sitting on top of a layer of milk chocolate sauce and marshmallow whipped cream. The frosty drink will be finished with more marshmallow whipped cream and a sprinkling of crushed graham cracker crumbs. The drink will return to Starbucks menus this month and will be available for purchase until the end of the summer.

Summer-themed Drinks
Opportunity for food and beverage industry players to create new summer-themed drink offerings
Nostalgic Food & Beverage Offerings
Opportunity for food and beverage companies to bring back discontinued products as limited-time offers
Innovative Beverage Recipes
Opportunity for food and beverage companies to develop unique beverage recipes using non-traditional ingredients and flavors

Industries Being Reshaped

Food & Beverage
Opportunity for food and beverage companies to create seasonal limited-time offerings to entice consumers
Hospitality
Opportunity for hotels and resorts to offer unique summer-themed drinks as part of their food and beverage offerings
Retail
Opportunity for retailers to create exclusive partnerships with food and beverage brands to offer seasonal products
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 49%
Freshness 8%

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