In order to remind consumers of the potency of its dishwashing liquid, Pril created an ultra-small bottle to convey: "One drop of Pril is powerful enough to wash a set of dishes." The one-drop bottle is a small bottle that's been shrunken down to roughly the size of a fingernail and includes identical branding to the normal-sized product from Pril.
Beyond making a great online story, the 'One Drop Bottle' has been used in a few commercials where the bottle is compared next to full-sized kitchen items. The small-scale dishwashing liquid bottle is also currently being sampled in participating supermarkets.
While there are many brands that aim to get their messages out there by supersizing billboards, products and events, this one completely diverges from the norm.