This conceptual graphic design project by Rachel Avallone imagines a packaging design for South American coffee that comes from a certified Hispanic business.
In order to showcase nine different types of coffee beans that come from different countries in Central and South America, a packaging system was created to emphasize the origins of each product. Visually, this is communicated on the front of each bag of coffee with a simple black and white graphic that shows the silhouettes of each region and a colored circle to tie products to locations like Columbia and Peru.
As well as appealing to a consumer's desire to know more about a product's origins, this prideful coffee packaging satisfies by noting farmers are paid a better rate than fair trade wages.
What's Driving This Trend
- Origin-focused Packaging
- Exploring packaging designs that emphasize the origins of products, like South American coffee, can captivate consumers and create a unique selling point.
- Visual Storytelling
- Incorporating visual elements, such as silhouettes and colored circles, to represent different regions, can enhance the storytelling aspect of product packaging and engage consumers.
- Empowered Farmer Narrative
- Highlighting that farmers are paid a better rate than fair trade wages can position a brand as socially responsible and appeal to consumers seeking ethically sourced products.
Who This Affects Most
- Graphic Design
- The concept of origin-focused packaging opens opportunities for graphic designers to create visually compelling and informative designs that differentiate products.
- Coffee Production
- The incorporation of origin-focused packaging can help coffee producers highlight the unique origins of their beans, appealing to consumers' interest in diverse coffee flavors.
- Ethical Consumer Goods
- Using packaging that promotes the empowerment of farmers and fair wages can attract consumers focused on supporting socially responsible and ethically sourced products.
