Multi-Bean Coffee Blends

This Fairtrade Organic Five Country Blend Features 5 Types of Beans

Trade Joe's knows that the best coffee beans can be found in several different corners of the globe, which is why the brand has brought them all together to create the new Fairtrade Organic Five Country Blend coffee.

With beans sourced from Guatemala, Indonesia, Honduras, Mexico, and Peru, Trader Joe’s Fairtrade Organic Five Country Blend will take you on a global coffee tour in every cup. Though the coffee itself is exceptionally well-balanced, the beans from each country offer something a little different. For instance, the Guatemalan beans offer notes of toasted almonds and chocolate, while the Mexican beans deliver subtle, fruity undertones. Together all the different beans come together to make one of Trader Joe's darkest and richest roasts – a roast that's perfect for everything from pour-overs to French presses.

Global Sourcing
Trader Joe's Fairtrade Organic Five Country Blend coffee highlights the trend of sourcing beans from multiple countries.
Bean Diversity
The blend's use of beans from five different countries showcases the trend of incorporating a variety of coffee bean types.
Specialty Blends
The creation of the Fairtrade Organic Five Country Blend coffee demonstrates the trend of developing unique and distinctive coffee blends.

Where This Applies

Coffee Retail
The coffee retail industry can explore the opportunity to offer unique multi-bean blends, like Trader Joe's Fairtrade Organic Five Country Blend coffee.
Fairtrade Products
The fairtrade industry can benefit from incorporating diverse coffee blends that support farmers from multiple countries.
Gourmet Coffee
Gourmet coffee businesses can tap into the market demand for specialty blends by creating their own unique and rich coffee combinations.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 69%
Freshness 22%