Trader Joe's is giving consumers a delicious new way to get their morning caffeine fix with the launch of its new Select Harvest El Salvador Pacamara/Nicaragua Maragogype Blend Coffee.
Maragogype coffee beans are grown in Nicaragua and are known as "elephant beans" because of their extra-large size. The beans are also known for making a very smooth and slightly sweet cup of coffee, which is notably easy to drink. Trader Joe's new Select Harvest El Salvador Pacamara/Nicaragua Maragogype Blend Coffee is given a light roast, which draws out the beans' natural sweetness, as well as note of honey and caramel. And because o the hybrid blend of medium-roasted Pacamara beans from the Santa Ana region of El Salvador, the final cup also boasts floral aromas like orange, jasmine, and chocolate.
Image Credit: Trader Joe's
Why This Trend Is Growing
- Gourmet Coffee
- There is a growing trend for consumers to seek out unique and high-quality coffee blends, especially those with unique flavors or origins.
- Single Origin Coffee
- Increasingly, coffee drinkers are interested in learning about where their coffee comes from and the unique characteristics of different regions and varieties.
- Ethical Sourcing
- Consumers are increasingly interested in the ethical and sustainable sourcing of coffee beans, from fair trade practices to environmentally-friendly farming methods.
Industries Being Reshaped
- Specialty Coffee Shops
- Specialty coffee shops can capitalize on the demand for unique coffee blends and single origin varieties by offering a wide selection of high-quality and ethically-sourced coffee beans.
- Coffee Roasters
- Coffee roasters can develop unique blends featuring single origin varieties and highlight the unique flavors of different regions to appeal to consumers' interest in gourmet coffee.
- Food and Beverage Retailers
- Food and beverage retailers can capitalize on the trend for ethical sourcing by offering coffee blends that are certified as fair trade or organic, and promoting their environmentally-friendly practices.
