This example of milk jug design was created for a school project by graphic design student David C Kramer of Maryland Institute College of Art. The futuristic milk branding concept takes inspiration from the celestial world to create Moon, an organic milk company.
One of the first things people will notice is the choice to contain the product in enormous glass jugs that recall imagery of classic Americana and of rural life. The vintage materials is contrasted further with ultramodern typography that assures the shopper that the product is fresh and pure with a traditional twist. The labeling system features a small sticker over the lid and two rectangle stickers on either side of jug.