Tomislav Zvonaric's Pepsi Packaging Concept is Fun and Functional

 - Apr 26, 2016
Croatian packaging designer Tomislav Zvonaric conceived this clever Pepsi packaging concept that transforms a soda bottle into a functional beach ball accessory. Ideally promoted during summer months, the concept is a spherical bottle that can be turned into a sporty accessory when emptied.

Appealing to beach goers who are likely to enjoy Pepsi as a refreshment, Tomislav Zvonaric's soda branding fuses playful and practical elements. Once emptied of its liquid contents, this bottle's frame is inflated to create a beach ball that can be used in the water or during a casual volleyball game.

In addition to its eye-catching design, this Pepsi packaging concept is also multi-functional and boasts the brand's familiar visual identity. Its design will appeal to active soda fans of all ages and is a smart promotional tool during summer pop-ups or music festival events.