As part of a Baby Care Wear campaign, Bennison packaged its infant clothing range in water-soluble and non-toxic biodegradable soap paper. With this packaging system, parents and caregivers are able to tear off a piece of the packaging and use it to clean a baby's clothes.
This unique packaging was developed in response to many infant deaths that happen around the world due to hypothermia and dramatic fluctuations in a baby's body temperature or unhygienic conditions. By providing a warm piece of clothing for infants and a means to clean it with, Bennison hopes to create a life-saving solution for children around the world.
In order to communicate what makes its infant packaging so unique, branding on Bennison's products simply say: "This package is made of soap."