As part of a Baby Care Wear campaign, Bennison packaged its infant clothing range in water-soluble and non-toxic biodegradable soap paper. With this packaging system, parents and caregivers are able to tear off a piece of the packaging and use it to clean a baby's clothes.
This unique packaging was developed in response to many infant deaths that happen around the world due to hypothermia and dramatic fluctuations in a baby's body temperature or unhygienic conditions. By providing a warm piece of clothing for infants and a means to clean it with, Bennison hopes to create a life-saving solution for children around the world.
In order to communicate what makes its infant packaging so unique, branding on Bennison's products simply say: "This package is made of soap."
What Makes This Trend Stand Out
- Water-soluble Packaging
- There is an opportunity to develop water-soluble packaging materials that are non-toxic and biodegradable.
- Hygienic Packaging Solutions
- Creating packaging that provides a means for cleaning products can address hygiene concerns and offer added value to consumers.
- Life-saving Packaging Innovations
- Developing packaging solutions that can potentially save lives by addressing specific health issues or risks can be a disruptive innovation opportunity.
Sectors Adopting This
- Eco-friendly Packaging
- The eco-friendly packaging industry can explore the development of water-soluble packaging materials as a sustainable alternative.
- Baby Care Products
- The baby care industry can incorporate hygienic packaging solutions that provide additional functionality and convenience for parents and caregivers.
- Healthcare Packaging
- The healthcare packaging industry can focus on developing packaging innovations that address specific health risks, such as hypothermia in infants.
