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Shark-Infested Underwater Bedrooms

This Airbnb Aquarium Suite is the Brand's Latest Contest

— March 30, 2016 — Marketing
Three lucky individuals will have the opportunity to stay in an Airbnb aquarium suite located inside a shark tank. The creative stunt is the latest activation from the peer-to-peer accommodations service that will take place during the second week of April at the Aquarium de Paris.

The contest will be offering a single night stay to three couples and will be hosted by free-diver and marine photographer Fred Buyle and a marine biologist from the Aquarium de Paris.

The clever stunt is a great way for the brand to generate publicity around its services and unique selection of properties. In the past, Airbnb has offered stays at a number of unexpected venues including Toronto's Air Canada Center arena and a full-scale replica of Vincent van Gogh's 'The Room' in Chicago in order to promote the Chicago Institute of Art.
Trend Themes
1. Unique Airbnb Experiences - Creating memorable and unconventional stays in unexpected venues to generate publicity.
2. Adventure Hospitality - Providing immersive and exciting accommodations that allow guests to engage with their surroundings.
3. Collaborative Marketing Campaigns - Partnering with organizations and experts to create buzzworthy events and contests.
Industry Implications
1. Hospitality - Opportunity for hotels and accommodations providers to create unique and immersive experiences to attract customers.
2. Tourism - Exploring unconventional attractions and stays to attract adventurous travelers seeking unique experiences.
3. Event Marketing - Creating collaborative campaigns with venues and organizations to promote both the brand and the partner.
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