Junction Coffee is a Mobile Coffee Shop Set on a Two-Storey Bus
Laura McQuarrie — April 5, 2016 — Autos
With the expansion of global coffee culture, mobile and pop-up cafes like Junction Coffee are becoming popular around the world.
Junction Coffee sets itself apart from the rest by operating its cafe out of a vintage double decker bus that tours Oklahoma City, often frequenting farmers' markets and other citywide events to serve as many people as possible in a single area. The first floor is where drinks are ordered, while the second floor features a dedicated seating area where guests can look out onto the local scenery.
The bus has become such a favorite, she's been christened "Maebelle." Fans are able to keep track of Maebelle's whereabouts by checking into Junction Coffee's social media channels.
Junction Coffee sets itself apart from the rest by operating its cafe out of a vintage double decker bus that tours Oklahoma City, often frequenting farmers' markets and other citywide events to serve as many people as possible in a single area. The first floor is where drinks are ordered, while the second floor features a dedicated seating area where guests can look out onto the local scenery.
The bus has become such a favorite, she's been christened "Maebelle." Fans are able to keep track of Maebelle's whereabouts by checking into Junction Coffee's social media channels.
Trend Themes
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Mobile Cafes — The trend of mobile cafes is growing, presenting an opportunity for entrepreneurs to offer unique experiences like Junction Coffee's double decker bus cafe.
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Pop-up Shops — Pop-up cafes and shops can be an innovative way for smaller businesses to test markets and attract new customers.
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Experiential Marketing — Experiential marketing through unique venues, such as a double decker bus cafe, can help brands stand out and create memorable experiences for customers.
Industry Implications
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Food and Beverage — The food and beverage industry can take advantage of the mobile cafe trend, experimenting with different concepts to create immersive dining experiences.
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Event Planning — Event planners can incorporate mobile cafes and pop-up shops into their services, offering clients a unique touch to their events and engaging attendees.
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Tourism — Tourism industries can use mobile cafes and other unique experiences like Junction Coffee's bus cafe to attract visitors seeking memorable experiences in their destinations.
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