Pepsi recently teamed up with the New York City concept store 'STORY' to create a showcase for its custom 'PepsiMojis.' Designed to bring Pepsi's new campaign to life, the pop-up will provide a creative way for fans to interact with the branded emojis.
The Pepsi pop-up is a temporary installation that will be located at the STORY retail space. The colorful 'Have Fun' installation will be decorated with nearly 200 custom PepsiMojis scattered throughout the store. The idea is to bring the digital images to life in the form of T-shirts, iPhone cases, pins and even baked goods. In addition to the branded merchandise, the pop-up will also include interactive activities such as a temporary tattoo parlor, a ping pong table, a photobooth and a DIY-style studio for making personalized creations.
The new Pepsi pop-up demonstrates how brands are bringing digital campaigns to life and giving fans a new way to interact with the brands.