To kick off the launch of its Magnum Double range, Magnum threw an ice cream party in London. The event unfolded over three rooms, which included separate spaces devoted to a dipping bar, a beverage bar and finally, a branded DJ booth in the last room, which provided a place for guests to mingle while enjoying music and their ice cream treats. Throughout the spaces, Magnum played up campaign taglines like: "release the beast" and "dare to go double." The launch of Magnum Double was hosted by Suki Waterhouse, who is the face of the new range.
This Magnum party converges experiential marketing and customization for an event consumers are pleased to participate in.
Magnum is promising that this will not be the last of the wild events it plans to host this summer.