Whirlpool is now hosting a series of avocado brunch events in order to draw in consumers and interact with them in a way that's "beyond experiential."
One weekend, Whirlpool temporarily took over London's Printworks Kitchen in order to host its Avo-Brunch special event. Ticketholders were treated to a choice of three to five dishes where avocados were featured as a main ingredient, including avocado gazpacho and avocado macarons. Additional events will be hosted throughout May, as well as June. Considering that pop-ups, avocados and brunch are known for captivating interest on social media, these events will never fail to draw a crowd.
Naturally, Whirlpool provides all of the kitchen equipment needed for the event, which ties in nicely with the brand's #WhirlpoolFoodies series.