The new Kellogg’s Ancient Legends cereal recently launched in the UK with a creative virtual reality experience that allowed users to taste the new product while immersed in the world of Cleopatra. The innovative brand activation made use of the latest Oculus Rift technology, as well as the magnetic motion tracker Razr Hydra.
The multi-sensory journey invited guests to sit down and enjoy a bowl of Kellogg’s Ancient Legends cereal while wearing the VR headset, which transported them to ancient Egypt. The campaign was supported on social media under the #BreakfastofLegends hashtag.
The clever campaign is inspired by the fact that the nutritious ingredients in Kellogg’s Ancient Legends like flax seeds, chia, spelt and quinoa, all grains favored in the age of Cleopatra. The experience is characterized by its success of conflating the recipe of the cereal with time-tested ancient remedies.