Puma recently launched their new 'Tricks' football cleats at an immersive multi-sensory event in London. Hosted at the Bargehouse, a four-story warehouse, the event featured a number of Puma ambassadors including iconic French footballer Thierry Henry.
The launch for the new 'Tricks' footballs boots was organized and executed by agency Innovision on April 20, 2016 in the London venue. The interactive event featured three "Trick Arenas" where guests could test out the new gear, and were even asked to do a "post-match interview" as they left the pitch. Other football players present for fans to take selfies with included Cesc Fabregas, Radamel Falcao and Lothar Matthaüs.
The immersive event is a great way for the brand to generate organic buzz around the futuristic new cleat design.